Who’s watching The Walking Dead anyway?

Clusters : Chris Cowan Chris Cowan, June 23rd 2016 Marketing Segmentation TV & media

The first step to a successful marketing campaign begins with a thorough understanding of your audience. With that said, how many marketers are able to correctly identify their target audience? And even then, how much insight, beyond demographics, can conventional research uncover?

Read More

How to create a disruptive business strategy

Clusters : Chris Cowan Chris Cowan, May 5th 2016 B2B B2C Marketing Segmentation

What does it mean having a disruptive business strategy? ‘Disruptive’ is a current buzzword that technologists and marketers use excessively. But what does it mean to be disruptive, and is it an exclusive privilege of start-ups or can large corporates have the disruptive edge as well? The concept of business …

Read More

Tracking studies in market research

Jonathon Solomon : Guest blogger for Clusters Jonathan Solomon, March 3rd 2016 B2B B2C Marketing Segmentation
Tracking study

Guest blogger Jonathan Solomon explains how a tracker study’s purpose is to track information over time, generating an ongoing measure, enabling the identification of trends and comparisons, spikes and dips (versus competitors, versus last month, last year etc…). Running a tracker keeps your finger on the pulse of all sorts …

Read More