Senior management team
Dissatisfied with the flaws in current techniques, David co-authored our exclusive software and, together with superlative business acumen, brings incomparable analytics expertise to Clusters.
Armed with a First in Pure Mathematics from Cambridge and an MBA from Stanford, David evolved from marketing at Unilever, consultancy at McKinsey to spearheading $1.6b turnover as President of The Walt Disney Company’s International TV division. Alongside his role at Clusters, David leads Ravensbeck, the media industry experts.
Outside of work, David enjoys playing golf – although he still classes himself as a bit of a beginner!
As Managing Director and co-founder of Clusters, Chris’s role has always been the voice of the dubious client asking “so what?”. His job is to make sure we can answer that question, so that our projects positively and practically influence our clients’ business direction and success.
Previously, Chris spent 25 years as a client, mostly in international blue chip brand marketing for Unilever, Duracell, The Walt Disney Company and Sky.
Outside of the office, Chris is a music geek who still goes to concerts he’s way too old for, and more domestically enjoys experimenting in the kitchen.
Phu is a Director of Clusters with over 40 segmentation projects and over 10 years of TV research experience. He is a skilled project manager, specialising in quantitative research, advanced analytics and dashboard design. He brings a particular advantage to engagements in his native China, and Taiwan.
Before Clusters, Phu spent a decade in the research department at The Walt Disney Company where his achievements include developing a global test to support $20m commissioning decisions.
Phu has a keen interest in technology and enjoys playing badminton in his spare time.
As Chairman Tim’s role is to give impartial advice on how to keep improving Clusters.
Tim has spent the last 25 years in blue chip global media businesses such as The Walt Disney Company and smaller private equity-funded ventures and start-ups. He is an acknowledged expert on business operations and practices, and is a member of the Accenture Global Convergence Forum Executive Advisory Board.
Outside of work, Tim enjoys spending time with his wife and four children, riding his motorcycle and taking trips to the theatre.
Director, Head of Legal and Business Affairs
As our Head of Legal and Business Affairs, Ruth makes sure we do things the right way. She is a co-founder of Clusters and was Chairman from its start in 2006 until 2012.
An entrepreneur from an early age, Ruth set up her first business (a successful foreign language advertising agency) while still an undergraduate at the University of Copenhagen. Following this, Ruth has built up an extensive track record of helping companies grow quickly and profitably by identifying and focusing on their core business segments. She has worked with a wide range of companies, including Pret a Manger, Autoglass and AGB (now part of Taylor Nelson Sofres).
In her spare time, Ruth likes to visit art galleries and go to classical concerts – when she’s not at home knitting, reading or gardening.
Director of Planning
Mark plays a pivotal role within Clusters as our Director of Planning, leading the delivery of deep customer understanding and recommendations for commercial action. He prides himself on being able to find that little nugget, the treasure among the sand, that will ground and shape business direction for his clients.
Mark brings over 30 years of international experience across brand, media, and research agencies, with significant senior experience at JWT, Mindshare, and Millward Brown.
Outside of the office, Mark can often be found learning new songs to justify his inordinate guitar collection, or frequenting an antique coin auction.
Head of Media Research
Will is a Certified Member of the Market Research Society and manages Clusters’ quantitative research projects hands-on across multiple sectors including media, entertainment and FMCG.
Before Clusters, Will spent a decade in the research department at The Walt Disney Company before acting as Sony Business Europe’s first ever research specialist. He then crossed over into the agency world, and now has more than 14 years’ experience on this side of the fence.
A Liverpool FC season ticket holder and a keen music lover, Will enjoys relaxing with a real ale and good curry!
Head of Research & Analysis
As Head of Research and Analysis, Tony’s role is to lead a range of client research projects as well as to help shape and evolve Clusters’ current product offering.
Tony has over twenty years of research, media and advertising experience. Before joining Clusters, he worked as an independent research consultant, and has extensive agency experience, domestic and international, with YouGov, Initiative Media and the Bates Group.
Tony spends most of his spare time driving his four children to sporting and social events, interspersed with visits to galleries, concerts and the cinema, and playing the guitar (badly).
Head of Marketing
Louise manages Clusters’ marketing from both a strategic and tactical perspective. This includes ensuring that Clusters continues to grow as a business, and increasing our awareness within the market research industry.
Having worked within B2B Marketing for over five years, Louise brings experience from the market research sector, as well as the energy and optical markets. She also holds a degree in Marketing from the University of Liverpool.
Being from Oxford, Louise enjoys living up to the city’s stereotype by using a bicycle as her main mode of transport, enjoying afternoon tea with friends, and watching Lewis on a regular basis.