What you need to know about our changing TV habits

Clusters TV segmentation

Over the past few years there has been much discussion over the ‘death of the TV’ linked to busier lives and in particular to increased use of different, especially mobile, viewing devices. Although individuals can now catch up on their favourite shows on commutes, or instead turn to on-demand platforms …

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Clusters’ study: in / out debate affecting whether brits will vote at all

Clusters Brexit data

Clusters recently looked at how people in the UK think others will vote in the upcoming EU referendum. Are we likely to stay, or are we likely to leave? And will your perception of how others will vote affect your likelihood to turn up on the day?

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Chris Cowan speaks at TEDx: “How does word of mouth really work?”

Chris-to-speak-at-TEDx

In April, Chris Cowan, Managing Director of Clusters, spoke at the annual TEDx London Business School conference on the topic of a segmentation-driven approach to brand advocacy. He asked “how does word of mouth really work?” and discussed the findings from a recent study Clusters conducted with Digital Animal, the …

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