Tracking studies in market research

Jonathon Solomon : Guest blogger for Clusters Jonathan Solomon, March 3rd 2016 B2B B2C Marketing Segmentation
Tracking study

Guest blogger Jonathan Solomon explains how a tracker study’s purpose is to track information over time, generating an ongoing measure, enabling the identification of trends and comparisons, spikes and dips (versus competitors, versus last month, last year etc…). Running a tracker keeps your finger on the pulse of all sorts …

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Your CRM: a cost-effective way to enhance your research

Jonathon Solomon : Guest blogger for Clusters Jonathan Solomon, February 5th 2016 B2B B2C Marketing
cost-effective research

Guest blogger Jonathan Solomon explains how using your existing CRM is a cost-effective way of enhancing research in a number of ways.

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What clients want from their research partners

Jonathon Solomon : Guest blogger for Clusters Jonathan Solomon, January 7th 2016 B2B B2C Marketing Segmentation
Research partners

Read the the third in our series of posts from guest blogger Jonathan Solomon who is an experienced Head of CRM and Insights. Here, Jonathan shares his experience with research partners, and explains what clients are really looking for.

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