A client’s perspective on segmentation (part 2): how to stop it falling short of the mark

Jonathon Solomon : Guest blogger for Clusters Jonathan Solomon, December 9th 2015 B2B B2C Marketing Segmentation
A client's perspective on segmentation

We’re delighted to share the second in our series of posts from guest blogger Jonathan Solomon who is an experienced Head of CRM and Insights. Having worked for almost 15 years within the marketing and research teams of Vision Express, Citi Bank and E.ON, Jonathan has a good understanding of …

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A client’s perspective on segmentation (part 1): why do it & what to expect

Jonathon Solomon : Guest blogger for Clusters Jonathan Solomon, November 10th 2015 B2B B2C Marketing Segmentation
Client's perspective on segmentation

Guest blogger: Jonathan Solomon We’re delighted to share the first in our series of posts from guest blogger Jonathan Solomon who is an experienced Head of CRM and Insights. Having worked for almost 15 years within the marketing and research teams of Vision Express, Citi Bank and E.ON, Jonathan has …

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“Women over 45 are scared of trying new things” and other myths. The Apprentice shows us why it’s essential to know your customer.

Clusters : Louise Altman Louise Altman, October 20th 2015 B2B B2C Marketing
Why you need to know who your customer is

It’s always a mistake to make assumptions about your customer instead of using evidence, as perfectly illustrated last week when Alan Sugar returned to our screens for the new series of The Apprentice. Week 1 saw a group of mostly young women develop a new shampoo aimed at the grey …

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