Why big data fails to provide big insights

Clusters : Chris Cowan Chris Cowan, July 28th 2016 B2B B2C Marketing Segmentation
why-big-data-fails-to-provide-big-insights

In an increasingly global and competitive marketplace, no business can afford to ignore data about their customers. The growth of information technology has transformed market research, with a growing number of businesses learning about customer preferences and buying habits by mining massive sets of quantitative data. The buzzwords in market …

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How to create a disruptive business strategy

Clusters : Chris Cowan Chris Cowan, May 5th 2016 B2B B2C Marketing Segmentation
Using-market-segmentation-to-create-a-disruptive-business-strategy

What does it mean having a disruptive business strategy? ‘Disruptive’ is a current buzzword that technologists and marketers use excessively. But what does it mean to be disruptive, and is it an exclusive privilege of start-ups or can large corporates have the disruptive edge as well? The concept of business …

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Top 10 tips and traps to avoid for carrying out quantitative research

Jonathon Solomon : Guest blogger for Clusters Jonathan Solomon, April 7th 2016 B2B B2C Marketing
Quantitative-market-research-tips

Guest blogger, Jonathan Solomon: There are probably three truths I have picked up about quantitative research studies over the years, especially in comparison to qualitative studies: Firstly, you need to talk to a lot of people which can make quantitative studies expensive. Secondly, they take longer to set up as …

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