What’s it like working for a market research agency in London?

Clusters : Louise Altman Louise Altman, March 17th 2017 B2B B2C Segmentation
market-research-agency

Want to know what it is like working for a market research agency in the heart of London? Well, you’re in luck…. We have recently asked Maariyah, a Research Analyst here at Clusters, a few questions about her role within our market research agency:

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Do brand advocacy schemes really work?

Clusters : Chris Cowan Chris Cowan, October 6th 2016 B2B B2C Marketing
do-brand-advocacy-schemes-really-work

Can brand advocacy schemes actually bring in new business or are they just a waste of money? Chris Cowan, Managing Director at Clusters, discusses our recent study on paid brand advocacy and the different types of recommenders that exist.

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How your sales team can use segmentation

Clusters : Chris Cowan Chris Cowan, August 15th 2016 B2B B2C Marketing Segmentation
Are-you-using-intelligence-to-target-leads

Companies cannot merely rely on ‘star players’ to sell products and services to customers, particularly to customers who are not well suited to the product. I mean what good would selling an ill-suited product to a customer do for your company’s bottom-line and growth prospects?

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