Tracking studies in market research
Guest blogger Jonathan Solomon explains how a tracker study’s purpose is to track information over time, generating an ongoing measure, enabling the identification of trends and comparisons, spikes and dips (versus competitors, versus last month, last year etc…). Running a tracker keeps your finger on the pulse of all sorts …
Your CRM: a cost-effective way to enhance your research
Guest blogger Jonathan Solomon explains how using your existing CRM is a cost-effective way of enhancing research in a number of ways.
How to choose a market research agency: What clients want from their research partners
Read the the third in our series of posts from guest blogger Jonathan Solomon who is an experienced Head of CRM and Insights. Here, Jonathan shares his experience with research partners, and explains what clients are really looking for.