Market Research and Audience Segmentation Case Studies

TV report automation – Turner

Turner case study : Clusters

Turner needed to improve its time-consuming monthly reporting on its kids TV channels. Clusters created a dynamic automated monthly reporting combining TV and Net Ratings, and also consolidated a wide range of diverse local reports into a single EMEA report. Clusters also designed a dashboard allowing the research team to …

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TV audience research & segmentation – MBC Group

MBC case study : Clusters

MBC Group wanted to increase TV viewing share and grow revenues. Clusters delivered a segmentation of viewers in key territories. The intelligence was used to inform MBC’s marketing, and optimise programming and scheduling. MBC’s research team has benefited from improved effectiveness and visibility. In just three months, MBC saw an …

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TV audience segmentation – Chello Multicanal

TV audience segmentation – Chello Multicanal

In a turbulent market, Chello Multicanal needed to increase TV viewing share and strengthen its position. in 2010, Clusters delivered a comprehensive segmentation of TV viewers, refreshing the data every year. The detailed intelligence is used to optimise Chello Multicanal’s programming and scheduling, and inform marketing strategy. In 2013, Chello …

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