Market research and audience segmentation case studies
Price and proposition testing: Institute of Directors (IoD)
Due to growing competition, IoD wanted to look into how they could grow their business and attract new members. They’d devised three membership packages and wanted to discover how attractive these different membership options were, and whether they needed refining.
Portfolio optimisation: Discovery Poland
Discovery Poland wanted to gain a better understanding of their audience in order to optimise their portfolio, in particular looking to buy new channels that were outside their usual genres. Where Discovery was traditionally a set of factual channels, they were now looking to introduce lifestyle and sports channels. They …
Advertising & brand opinion tracking study – Vision Express
In a competitive market, Vision Express needed reliable ongoing insight into customer perceptions. Since 2010, Clusters has run a regular brand and advertising tracking study. The tracker is used by the Vision Express marketing team to aid strategic decisions and give a voice to optical customers. Vision Express has benefited …