Top 10 tips and traps to avoid for carrying out quantitative research

Jonathon Solomon : Guest blogger for Clusters Jonathan Solomon, April 7th 2016 B2B B2C Marketing
Quantitative-market-research-tips

Guest blogger, Jonathan Solomon: There are probably three truths I have picked up about quantitative research studies over the years, especially in comparison to qualitative studies: Firstly, you need to talk to a lot of people which can make quantitative studies expensive. Secondly, they take longer to set up as …

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Tracking studies in market research

Jonathon Solomon : Guest blogger for Clusters Jonathan Solomon, March 3rd 2016 B2B B2C Marketing Segmentation
Tracking study

Guest blogger Jonathan Solomon explains how a tracker study’s purpose is to track information over time, generating an ongoing measure, enabling the identification of trends and comparisons, spikes and dips (versus competitors, versus last month, last year etc…). Running a tracker keeps your finger on the pulse of all sorts …

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Your CRM: a cost-effective way to enhance your research

Jonathon Solomon : Guest blogger for Clusters Jonathan Solomon, February 5th 2016 B2B B2C Marketing
cost-effective research

Guest blogger Jonathan Solomon explains how using your existing CRM is a cost-effective way of enhancing research in a number of ways.

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