Do brand advocacy schemes really work?

Clusters : Chris Cowan Chris Cowan, October 6th 2016 B2B B2C Marketing
do-brand-advocacy-schemes-really-work

Can brand advocacy schemes actually bring in new business or are they just a waste of money? Chris Cowan, Managing Director at Clusters, discusses our recent study on paid brand advocacy and the different types of recommenders that exist.

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How your sales team can use segmentation

Clusters : Chris Cowan Chris Cowan, August 15th 2016 B2B B2C Marketing Segmentation
Are-you-using-intelligence-to-target-leads

Companies cannot merely rely on ‘star players’ to sell products and services to customers, particularly to customers who are not well suited to the product. I mean what good would selling an ill-suited product to a customer do for your company’s bottom-line and growth prospects?

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Why big data fails to provide big insights

Clusters : Chris Cowan Chris Cowan, July 28th 2016 B2B B2C Marketing Segmentation
why-big-data-fails-to-provide-big-insights

In an increasingly global and competitive marketplace, no business can afford to ignore data about their customers. The growth of information technology has transformed market research, with a growing number of businesses learning about customer preferences and buying habits by mining massive sets of quantitative data. The buzzwords in market …

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