Clusters was born of senior business executives needing better targeting. Finding software that had more than 60% accuracy was proving challenging, so we developed our own. The result: 96% accuracy. Our first client saved $8m.
Quantitative market research & segmentation
As segmentation specialists with our own proprietary techniques and software, our focus is on providing insight and targeting evidence for key business and marketing decisions: brand proposition, market entry strategy, brand and product/service development, messaging, competitive targeting and share steal, and portfolio optimisation.
Our senior team is a blend of clients (marketing and research at Unilever, Duracell, Sky, Disney) and agency (Mindshare, Millward Brown, YouGov, Initiative). So we are well-placed to make sure that Clusters’ research and analysis is more than just ‘interesting’, but serves a critical business purpose by underpinning decisions and action plans with hard data and evidence.
Why not see how you can integrate 96% targeting accuracy into your business plan?
Get in touch by emailing us at firstname.lastname@example.org or calling 020 7842 6830.