At Clusters, our research
provides customer insight and evidence that drives
business growth.

Your best chance of success

Clusters delivers 96% accuracy on segmentation

We help clients grow by targeting their resources more effectively through our quantitative market research and advanced analytics. We achieve greater results with the same budget by reducing waste. By relying only on hard data and evidence, we remove assumptions and in turn reduce risk – providing you with your best chance of success.

Clusters has been providing expert segmentation and strategic targeting advice since 2006, working with a wide range of clients across B2C, B2B and TV & media in over 30 countries.

We’re a research agency specialising in segmentation which is why we’ve developed our own unique software that offers 96% accuracy. We understand that segmentation is a complex area so instead of letting our clients unpick the data, we make it simple for you and bring actual customers to the heart of everything we do. This ensures that a segmentation becomes a living and breathing part of your company that can be used for years to come.

Read some of our client case studies or learn more about Clusters by getting in touch with us.

Latest blogs and news


Chris Cowan to speak at TEDx London Business School

We’re excited to announce that Chris Cowan, Managing Director of Clusters, will be speaking at the annual TEDx London Business …

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Top 10 tips and traps to avoid for carrying out quantitative research

Guest blogger, Jonathan Solomon: There are probably three truths I have picked up about quantitative research studies over the years, …

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Turner segmentation

Our recent segmentation study reveals insights on kids in the Middle East

Our recent segmentation study with Turner has uncovered that seven out of 10 children in the Middle East are already …

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