At Clusters, our research
provides customer insight and evidence that drives
business growth.

Your best chance of success

Clusters delivers 96% accuracy on segmentation

We help clients grow by targeting their resources more effectively through our quantitative market research and advanced analytics. We achieve greater results with the same budget by reducing waste. By relying only on hard data and evidence, we remove assumptions and in turn reduce risk – providing you with your best chance of success.

Clusters has been providing expert segmentation and strategic targeting advice since 2006, working with a wide range of clients across B2C, B2B and TV & media in over 30 countries.

We’re a research agency specialising in segmentation which is why we’ve developed our own unique software that offers 96% accuracy. We understand that segmentation is a complex area so instead of letting our clients unpick the data, we make it simple for you and bring actual customers to the heart of everything we do. This ensures that a segmentation becomes a living and breathing part of your company that can be used for years to come.

Read some of our client case studies or learn more about Clusters by getting in touch with us.

Latest blogs and news


Do brand advocacy schemes really work?

Can brand advocacy schemes actually bring in new business or are they just a waste of money? Chris Cowan, Managing …

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Clusters TV segmentation

What you need to know about our changing TV habits

Over the past few years there has been much discussion over the ‘death of the TV’ linked to busier lives …

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How your sales team can use segmentation

Companies cannot merely rely on ‘star players’ to sell products and services to customers, particularly to customers who are not …

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